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Significance of Slideshare as a Marketing Tool



What is Slideshare? In simple words, Slideshare is a virtual presentation consisting of Images and relevant text. This Slideshare marketing, in other way, can also be described as an interesting presentation to convince, inform, request, order public at large. This is possible with the Slideshare website where, after preparing the slide share, it is uploaded.

At first, you need to register yourself in the Slideshare website and become its member. There are four types of membership. One is basic which is free membership, silver, gold and another is platinum premium member. Silver is most popular which is paid member. As a basic member, you can not customize your channels or properly view your profile but you can have this facility as a premium member. There are many other facility you can enjoy as a premium member but not as a basic member.

slideshare membership
But, my title is not yet justified. Well, where internet marketing is at it’s peak, new ways of marketing is evolving frequently. The effect it can leave on viewers is unimaginable because it helps in creating and provoking feelings of the people.

How does it happen? Suppose you chose a particular topic say website design for your company. Now, you want to promote your company through Slideshare. Firstly, you need to create a presentation which will have images related to website design. You can create as many images as you like. Remember, your images must be so creative that viewer is forced to say ‘awesome’, ‘brilliant’. Secondly, after having various related images, add relevant text which must be impressive. Keep in mind that your text should be such that it is not only delivering your message but it is also impressive.

How it can be used as a marketing tool? Well, this seems to be ultimate and important question of my topic. Provided that your Slideshare is up to mark and it is most viewed then definitely your presentation will gain viewers and your subject matter will become popular. People from different region and country will enable your presentation have worldwide popularity. 

Ultimately, all these will have combined effect on the popularity of your company and its product or service. It means this Slideshare will directly and positively affect your company’s goodwill and reputation.

Having received such response from the viewers in your Slideshare presentation and your website, it is largely going to help in SEO (Search Engine Optimization) for your website to add more traffic. Thus, you can notice that one after another your company and its product and service are getting popular worldwide which is your sole motive. So it may happen that these viewers may turn into customers and thus your sales will inflate.

Last but not the least, the brand value or brand name will be created or increase worldwide automatically. Once you are able to have more and more number of viewers your brand name is getting popular from the very first viewer automatically. Of course, people will get to see the company name or logo or its website address in presentation which will help them obtain more information about your presentation.

This was the whole story on Slideshare which is an easy and interesting marketing tool. If you think and feel the importance of Slideshare then we can prepare spectacular Slideshare for you because we know what is required to give you the best result. Having prepared numerable presentation, we can definitely do it for you also.



About the Author:

Narottam Agarwala

 Narottam Agarwala

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