A website is just not a digital real estate but it’s where the soul of your business website design resides for best practices, its central nervous system. Utmost care should be taken on the design of the website so as to attract as many people as possible and make sales to a sizeable chunk.
The most important aspect is to get the basics right. This includes having a site which is very easy to navigate with simple and sensible menus and excellent navigation options.
Your company may be having a state of the art infrastructure with blazing fast internet speeds but do not make a mistake by assuming that your customers have them too. It may seem trendy to have loads of images and videos on the website but most of your customers will not enjoy the loading time of these data hungry pages. So, use images with and videos judiciously.
Try to explain topics in as few words as possible. Nobody likes to read pages upon pages of unwanted/unneeded information. If the text is going to be big, make sure you divide it in small paragraphs. The last thing you want is users being repelled by a long thesis.
Internet Explorer is still the most used internet browser but ignoring the users of other browsers, mainly, Firefox, Opera and Google Chrome is not a good idea. Make sure the website complies with the web standards and is compatible with most of the internet browsers and hey, don’t forget the plethora of mobile devices with internet connectivity.
Everyone knows that scripting languages are capable enough to be used for designing a website but then this is not what they were written for. The primary aim of scripting languages was to act as a medium between the front end and the back end. They are best suited for data handling and manipulation and should be used as such.
Want to have a uniform styling on all the web pages of your website? Go ahead and use CSS liberally. Simple and Effective.