The success of any website greatly depends upon the returning customers. Those customers have enjoyed your service. They have a experience of your website before, enjoyed their stay and felt satisfied with the services you offered to them. The trust of the customers on websites increases as they keep on coming back to the site. When he starts believing you completely, he recommends your website to their friends, relatives, family members etc. Then those people start visiting your site and as it is recommended by someone who they know, they trust on you and purchases products from you. Thus, this converts those visitors to customers and thus, increases you sales.
It is understood from the above information that it is important for you to do something so that your old customers keep on returning to your website. You can do this by making some changes in your website. Given below are some rules. Following those rules, you will be easily able to make your old customers return to your website.
1.Integrate a chat room or start a forum Chat room or a forum provides customers with some tools that helps them in interacting with each other, voice their concerns and provide feedback for the improvement in site. Thus, if your website have a chat room or a forum then they will get all the features mentioned above. This creates a sense of ownership and community in the customers and thus, they are forced to come back to your website very often.
2.Create a blog for your website Having a blog helps in returning of old customers to the website again. If a website has a blog of itself and it is an active one, i.e., it is updated from time to time then there will be a number of people following it and thus, this helps in making customers return to your site to check for next update. Blogs also presents the much needed human face of the website to the outside world.
3.Have some polls and surveys on the website One of the most powerful tool to gauge a visitor’s opinion is the polls and surveys. The best part is that these can be easily designed to target a particular user group and the results can be tracked in a real time. This will makes old customers to come back again and again to your website.
4.Have some games on your website and throw some puzzles and quizzes along with it. There are millions of people who keeps on working for hours in offices, shops, schools etc. If your website provides them a entertaining platform which is very addictive then you have a winner in your hands. Those people will keep on returning back to your website whenever they feel tired and can relax by playing the games you offer on your website. You can keep them coming back to your website again and again by giving a prize to the winner and encouraging others to out-do the winner. This will keep not only the winners but also other people who loses the game to return to your website.
5.Life Line of the website : Fresh Content One of the best trick to keep your old customers coming back to your website is updating of content from time to time. You should constantly update your website with fresh content. It is obvious that the customers will not like every time the same thing which they have read thousand times. There should be something new for returning customers to explore. So update your content time to time so that old customers returns to your website to read the updated content and whats new you have added in it.
There are also other ways following which you can make old customers keep flocking back to your website. You can offers special offers and discount for the old customers on your products. You can make special sales of products in which you are giving discount or something free with your product. Also keep your website’s URL easy to remember. If people will forget it then they will never be able to visit your site again even if they want.
Following the above points, anyone can make old customers to return back and also attract new customers to their website.